Instagram Reels are a veritable gold mine for helping you to grow your following on this social media platform. Short, entertaining videos have a unique way of grabbing users’ attention, which can mean loads of engagement for your particular brand.

Since Reels were introduced two years ago, they’ve fast become the platform’s fastest-growing feature. Creators such as Justin Bieber, Lizzo, and Stanley Tucci assisted with transforming the alluring feature from a TikTok aspiring act to a full-blown competitor. And we’re not surprised at all.

However, how do you use this tool in order to reach more people, get new followers, or – alternatively -spread the word about your products and services? In this article, we’ll cover everything you need to know, from how to make a reel on Instagram to deciding the best time to post it.

Instagram Reels Vs Stories: What’s The Difference?

At first glimpse, Instagram Reels and Stories may seem to be very similar however there are a number of main differences between the two.

For one thing, Instagram Reels only accommodate videos. You are able to publish up to 60 seconds long. In addition, you can edit audio clips that catalog your videos on a landing page. Reels even have their own devoted tab on your profile and remain permanently on your feed whereas Stories are ephemeral content.

Instagram Stories, in contrast, allows you to publish a lot more varied content. On Stories, you can post stills, videos as well as text posts. The maximum time may be shorter – only 15 seconds per story – however, you can post as much as you want in the space of 24 hours. After 24 hours have elapsed, your content disappears unless you pin it in your highlights.

Create Creative Original Content

If you would like to show up on the Instagram Reels tab, designing original content is key. With thousands — even millions — of Reel creators posting to Instagram Reels on a daily basis, thinking of original ideas can be challenging.

Luckily, you don’t have to totally reinvent the wheel when it comes to planning your Instagram Reels. The main thing is to put together content that is educational or entertaining with your own bespoke twist.

Include On-Screen Text And Closed Captions

We know 85% of videos on Facebook are watched without sound, so including on-screen text and subtitles on your videos is a no-brainer when it comes down to reaching more users. Whether you’re doing an explainer video, a challenge, or a promo for a live casino online, you need on-screen text.

In addition, not only are subtitles great for people who watch without sound they’re also invaluable for those who experience hearing difficulties.

Avoid The TikTok Watermark

Instagram has confirmed that they de-prioritize Reels that are visibly recycled from other apps — which means that they’re less likely to appear in the Instagram Explore Page as well as the Reels tab.

With this in mind, the absolute best strategy is to design content directly in Instagram and TikTok – even if you use exactly the same raw footage (from your Camera Roll) across both apps.

If all else doesn’t work out, you can utilize a watermark removal app to remove the TikTok watermark from your video – however, know that third-party apps could compromise quality.